Most of the time I spent at Goldenpoint, where was organized a model casting and at Max Mara - splendid environment and interesting people to talk to. I was impressed with L'occitane though, they had this little thing prepared for fashion bloggers(I managed to leave all of my gifts somewhere, which included and brand new Vogue:( ), while Timberland store organized this project 'Love the nature' with post-it and fortune cookies. Levi's had the most craziest party of them all! People were dancing like crazy outside and inside, atmosphere was amazing:) As you probably understood, almost every store hired their own DJ, so the night was LOUD.
At Piazza di Spagna the famous Italian manufacturer of toasted coffee Lavazza had been selling iTierra, a series of limited edition cans (€12 each), by famous Italian fashion designers, including Marni, Missoni, Roberto Cavalli, Etro, Versace and Moschino. The proceeds will be donated to charities in coffee producing countries, including Honduras, Peru, Columbia, Brazil, India and Tanzania.
Frankly, I wasn't able to see everything, cause this festa took place in such a large territory...
I know for sure, that I missed seeing some world wide known designers and important people such as Versace, F.Sozzani, G.Alenno, S.Fendi ,cause I come too late. Anyway, streets were crowded and everyone was having a good time! The whole event was spectacular itself, but as everything it came to an end.
P.S. Part of the proceeds of VFNO 2012 will be donated to funds for the victims of the Emilia Romagna earthquake.